AI Search: Named in 14 of 20 Las Vegas Prompts in 90 Days

The company ranked respectably in normal Google results but almost never appeared when a buyer asked ChatGPT, Gemini, Perplexity or Google's AI Overviews for a plumber in Las Vegas. Its service pages opened with a paragraph about the family history, buried the answer below three scrolls, and ran on a site template that rendered most content with JavaScript. Its name, phone number and service list differed between the website, two directory listings and Google Business Profile, so engines had no single version of the facts to trust.

We started by writing down the 20 questions buyers actually ask an assistant in this category, from emergency AC repair cost to who handles slab leaks in Henderson, and recorded a baseline: the company was named in 2 of the 20, and cited as a source in none. Over 90 days we rewrote the top service and city pages so the answer sits in the first two sentences with the detail underneath, added FAQ blocks and schema for the business, each service and each location, and reconciled the name, phone and service list across the website, Google Business Profile and directories. We also added a plain-text llms.txt summary and confirmed the pages render as static HTML. Nothing here is exotic: it is the same content and technical work as good SEO, published in the shape an engine can lift and quote.