All case studies
Beauty Products Las Vegas, NV 10 months engagement

How We Took a Beauty Brand from Unknown to 50K Monthly Online Sales

A skincare startup had a great product but no audience. We built their e-commerce presence, ran influencer campaigns, and scaled to 50,000 monthly online sales in 10 months.

Platforms:Meta Ads

The Results

Real numbers from this engagement

50K
Monthly Online Sales
6.8x
Influencer ROAS
45K
Social Followers in 10 Months
28%
Revenue from Organic Search

The Challenge

Luxe Beauty Co launched a premium skincare line with excellent formulations but zero brand awareness. Their Shopify store was getting 200 visitors a month, they had no social media presence, and they were competing against established beauty brands with massive ad budgets. They needed a way to build trust and drive sales without a seven-figure marketing budget.

Our Solution

We built a conversion-focused e-commerce experience, then layered an influencer marketing strategy with micro and mid-tier creators to generate authentic social proof. We paired that with Meta Ads for retargeting and a content-driven SEO strategy for ingredient and skincare-routine searches. The influencer content became our best-performing ad creative, creating a flywheel of authentic UGC that drove both trust and conversions.

How We Grew This Business

The specific channels and tactics we used to drive results in the beauty products market.

Influencer Marketing
Partnered with 25 micro and mid-tier beauty influencers (10K-500K followers) on paid campaigns. Generated 180+ pieces of authentic UGC that was repurposed as ad creative and social content, driving a 6.8x ROAS on influencer-attributed sales.
Meta Ads
Ran dynamic product ads and UGC video ads on Instagram and Facebook. The influencer-generated creative outperformed studio creative by 3x on click-through rate and drove 60% of total ad revenue.
E-Commerce SEO
Built 70+ product and ingredient education pages targeting searches like 'best vitamin C serum,' 'niacinamide benefits,' and 'skincare routine for dry skin.' Organic search now drives 28% of total revenue.
Content Marketing
Published a skincare blog with ingredient guides, routine builders, and before/after galleries. Content drives 15,000 monthly organic visitors and builds E-E-A-T authority.
Email & SMS Marketing
Built automated flows for welcome series, abandoned cart, post-purchase, and replenishment reminders. Email now drives 22% of total revenue with a 4x higher AOV than other channels.
Social Media Management
Built the brand's Instagram and TikTok presence from scratch using influencer UGC and educational content. Grew to 45K combined followers in 10 months with a 7% engagement rate.
Data-Driven
Every decision backed by analytics

Services Delivered

E-Commerce Web Design Influencer Marketing Meta Ads SEO Email & SMS Marketing Social Media Management Content Marketing

"The influencer strategy was a game-changer. Vegas Marketing connected us with creators whose audiences actually converted, and the content they produced became our best-performing ads. We went from 200 visitors a month to 50,000 sales."

J
Jasmine Park
Founder, Luxe Beauty Co
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Michael