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Influencer Marketing Las Vegas, NV 90 days engagement

How We Drove 2.1M Views with a Paid Influencer Campaign for a Wellness Brand

A wellness brand needed buzz fast. We built and managed a paid influencer campaign across Instagram and TikTok that generated 2.1 million views, 18K new followers, and a 5.4x ROAS in 90 days.

Platforms:Meta Ads

The Results

Real numbers from this engagement

2.1M
Total Campaign Views
5.4x
Campaign ROAS
18K
New Followers in 90 Days
18
Creators Managed

The Challenge

GlowFit Wellness had a new product launch and needed to generate buzz and sales fast. They had tried running their own influencer outreach but wasted $15,000 on creators whose audiences did not convert. They needed a managed influencer campaign with the right creators, clear contracts, performance tracking, and content that could be repurposed as ads.

Our Solution

We built and managed the entire influencer campaign end-to-end. We vetted and selected 18 creators whose audiences matched the brand's target demographic, negotiated contracts and usage rights, provided creative briefs, tracked performance with custom UTM links and promo codes, and repurposed the best-performing content into paid social ads. The campaign generated authentic buzz while the UGC content continued driving sales long after the initial posts.

How We Grew This Business

The specific channels and tactics we used to drive results in the influencer marketing market.

Influencer Sourcing & Vetting
Vetted 60+ creators and selected 18 with audiences matching the brand's target demo (women 25-45 interested in wellness). Verified engagement rates, audience authenticity, and past brand partnership performance before contracting.
Contract & Rights Management
Negotiated all creator contracts including content usage rights for paid ads, exclusivity windows, and performance-based bonuses. Secured whitelisting rights to run ads from creator handles.
Creative Direction
Provided each creator with a detailed creative brief covering key product benefits, talking points, and CTAs while allowing authentic voice. 100% of content felt native, not scripted.
Performance Tracking
Assigned each creator a unique promo code and UTM link. Tracked sales attribution, engagement, and cost-per-view in real time, reallocating budget to top performers mid-campaign.
Content Repurposing (Whitelisting)
Took the 5 best-performing creator videos and ran them as whitelisted ads from the creators' own handles. These ads drove a 5.4x ROAS and 40% lower CPM than the brand's studio-produced ads.
Meta & TikTok Ads
Amplified the top influencer content with paid amplification on Instagram Reels and TikTok, extending reach 8x beyond organic influencer audiences.
Data-Driven
Every decision backed by analytics

Services Delivered

Influencer Marketing Influencer Sourcing & Vetting Contract Management Creative Direction Content Repurposing Meta Ads TikTok Ads

"We wasted $15K trying to do influencer marketing ourselves. Vegas Marketing managed the whole thing, picked the right creators, and the results spoke for themselves. The content they produced is still our best-performing ads months later."

K
Kevin Torres
CEO, GlowFit Wellness
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